LIQUID I.V. LAUNCH CAMPAIGN

PROBLEM: Hydration brands only focus on the extremes. That people only deserve to be hydrated if you’re a professional athlete or sweat enthusiast.

SOLUTION: Through the power of the misdirect, play on those tropey, dramatic “extremes”.

WHAT YOU’LL SEE: A new, integrated launch campaign for Liquid I.V. with a real, nifty new tagline.