KEEP THE PEACE CAMPAIGN
PROBLEM: The Honda Odyssey had Magic Slide seats they wanted to tout to the world. Since kids would be the primary users of those seats, how could we relate to parents?
SOLUTION: Knowing kids could act like monsters at times, we turned them into actual monsters and had the seats save the day. This cinematic approach landed in movie theaters across the country.
AWARDS: Gold and Silver Addy’s. Radio Mercury Awards finalist. CA Annual.
WHAT YOU’LL SEE: A 360, integrated campaign with TV, radio, print and an OOH extension.
HONDA ODYSSEY / TV & Cinema :60
PEOPLE TALKED ABOUT US
Radio / :60’s
Our TV campaign was so visual that we needed a new way in for radio. I knew kids could be little monsters and that siblings fight all the time. Or so I’ve heard, I’m an only child. But after fact checking that it was indeed true, it was a natural progression to have boxing announcers calling a sibling fight in the backseat. My CD and I presented these scripts to our clients and did such a good job, we almost got to be the actual voice actors in the spots until I realized how much SAG dues are.
2018 Comm Arts Advertising Annual 59 - Print - Automotive
Yup. This one made it into the Comm Arts Advertising Annual. Something I’d wanted to do since I was in school.
HONDA ODYSSEY / KEEP THE PEACE ANAHEIM DUCKS DIGEST
HONDA ODYSSEY / OUT OF HOME
HONDA ODYSSEY / DIGITAL
