Anthony Cardenas

ARCO CAMPAIGN

PROBLEM: ARCO sells cheap gas, so people automatically assume it’s an inferior product. They also haven’t accepted credit cars as payment...until now (in certain parts of the country).

SOLUTION: Using Hanna the Hula Girl, we evolved her character and brought in some new ones to remind people of the quality gas they can get at ARCO, now with a credit card.

WHAT YOU’LL SEE: A 360, integrated campaign with TV, OOH, digital and social.

DIGITAL & SOCIAL

OOH