Anthony Cardenas

THE GRINCH STEALS HONDA’S TWITTER ACCOUNT

PROBLEM: How do you take the antithesis of Christmas and sell cars during a sales event that starts with the word, “Happy”?

SOLUTION: You steal the car company’s Twitter account and let him run amok for an entire day.

RESULTS: We had 209k engagements, 179% above our benchmark.

BEFORE

Screen Shot 2021-04-29 at 10.41.09 PM.png

AFTER

Screen Shot 2021-04-29 at 10.41.18 PM.png

Screen Shot 2021-04-29 at 10.41.38 PM.png

Screen Shot 2021-04-29 at 10.40.31 PM.png

THE TWEETS

Screen Shot 2021-04-29 at 11.06.41 PM.png

Screen Shot 2021-04-29 at 11.06.57 PM.png

Then, The Grinch had a change of heart and started tweeting nice things…in his own way.