HAPPY HONDA DAYS 2019 CAMPAIGN

PROBLEM: How do you stand out from the same, typical holiday sales event ads that every car brand does? Looking at you, person who buys their loved one a vehicle without discussing it first.

SOLUTION: We utilized the two most festive aspects of the holidays—wrapping paper and stop motion animation—and gave Honda vehicles a new terrain to drive on.

WHAT YOU’LL SEE: TV, radio and a slew of social videos.

TV

RADIO :30

SOCIAL