WORLD OF MEH CAMPAIGN
PROBLEM: Hybrids sucked. And the only choice you had was the bland and boring Prius.
SOLUTION: Take all those sucky feelings and meh-nifest them into original cars to show off how un-meh the Honda Insight actually is.
AWARDS: Gold and Silver Addy’s. Radio Mercury Awards finalist. ThinkLA finalist.
WHAT YOU’LL SEE: A 360, integrated campaign with TV, radio, print, OOH, digital and social (that this campaign helped influence).
:30 TV / NATIONAL
:30 TV / REGIONAL
PEOPLE WROTE ABOUT US
SOCIAL
The concepts kept coming, with these awesome social videos done by the marvelously talented Anton Mora and David Bassine.
JUST A MEHNIT / RADIO :60
Our campaign was extremely visual. So, we found the mehest voice actor to give the mehest reads of the most mehest things in our lives. This whole experience was anything but meh.
WORLD OF MEH / PRINT
OOH
We took our animated videos and put them on big screens in New York City. Then we asked nice people to film them in action since we were all the way in Los Angeles.
